The growth of mobile technology is shaking up the way businesses are
marketing services and products to customers. Product managers shouldn’t
be left behind, as use of location-based marketing can draw in
prospective tenants at the click of a button.
Sage Management LLC is a property management company that has operated in Baltimore and Washington DC since 2004. The company typically purchases broken down community apartment blocks and renovates them. During the renovation process, the company also considers the various marketing options available to them. Thanks to mobile advertising, the professionals at Sage Management LLC are able to connect with consumers who are constantly tuned to their mobile devices.
How does location-based marketing work?
Using mobile technology, marketers can target users by their geography. It is more indirect that other traditional marketing strategies, and is innovative to appeal to modern tech-savvy consumers. Through mobile apps such as Waze, Apple Maps Connect, and Google Maps, businesses can put their businesses on the map, literally, to reach communities that use these apps. Business that advertise with these apps can have their locations show whenever users pass by or search for nearby locations.
For property managers, inputting their company details such as website, email, phone number, unit price range, and more into these apps makes it easier for prospective residents to gain access. When prospective residents are searching for an apartment, they use mobile devices to navigate. When they see the company icon as they drive around, they can get more information about the deals and property features a particular location offers.
Sage Management LLC is a property management company that has operated in Baltimore and Washington DC since 2004. The company typically purchases broken down community apartment blocks and renovates them. During the renovation process, the company also considers the various marketing options available to them. Thanks to mobile advertising, the professionals at Sage Management LLC are able to connect with consumers who are constantly tuned to their mobile devices.
How does location-based marketing work?
Using mobile technology, marketers can target users by their geography. It is more indirect that other traditional marketing strategies, and is innovative to appeal to modern tech-savvy consumers. Through mobile apps such as Waze, Apple Maps Connect, and Google Maps, businesses can put their businesses on the map, literally, to reach communities that use these apps. Business that advertise with these apps can have their locations show whenever users pass by or search for nearby locations.
For property managers, inputting their company details such as website, email, phone number, unit price range, and more into these apps makes it easier for prospective residents to gain access. When prospective residents are searching for an apartment, they use mobile devices to navigate. When they see the company icon as they drive around, they can get more information about the deals and property features a particular location offers.
